Conference Presentation on Marketing Your Library
I gave a presentation called "Marketing with Everything You've Got: the interconnectedness of all things" at the latest convention of the users of the Library automation system that my employer uses (the vendor is called SIRSI/Dynix).
The presenation advocates a holistic approach to marketing that first emphasizes good customer service. While the Powerpoint slides lack much of my narrative, they do give a fair outline of my arguments.